ABOUT BY THE BAY MARKETING: Digital Marketing that Builds Communities
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By The Bay Marketing is a brand strategy and creative studio founded by Eva Byrne, a Creative Director with nearly a decade of experience shaping lifestyle brands across London, Los Angeles, Singapore and Australia. Holding a Master's degree in Media & Communications, Eva brings both the strategic rigour and creative precision that most studios offer separately.
Her approach has always been rooted in one belief: that a brand's true measure isn't how it looks, but how deeply it connects with the people it's built to serve. Every project begins with understanding — your market, your audience and where your business is genuinely headed — before a single visual decision is made.
Based in Australia but serving clients worldwide, By The Bay Marketing works with lifestyle brands ready to stop blending in and start belonging. We build the strategy, identity and content systems that connect them to their market, and to the people they serve.
Eva B.
WHY WORK WITH US?
STRATEGY BEFORE AESTHETICS
A beautiful brand without a strategic foundation is just decoration. Every visual decision we make is rooted in clarity of purpose and position — so your brand doesn't just look right, it works.
DEPTH OVER ASSUMPTION
We take the time to understand who your audience really is, not who you assume them to be. That understanding is what makes a brand resonate rather than just exist.
Built to last We don't chase trends. We build brands with considered, timeless thinking that holds up as your market shifts and your business grows.
THE CLIENT, FULLY UNDERSTOOD
We don't start designing until we truly understand you — your vision, your values and where you're going. The best brands are ones the founder recognises as entirely their own.
CONNECTION AS THE MEASURE
We don't measure success by how a brand looks. We measure it by how well it connects with the right market, the right people and the right moment.
Frequently Asked Questions
By The Bay Marketing is a boutique brand strategy and creative studio based on the Gold Coast. We offer three core services — The Clarity Edit, a focused strategy session to define your positioning and direction; Signature Brand Identity, a complete brand transformation combining strategy and visual identity; and The Presence Partner, an ongoing creative partnership that keeps your brand showing up consistently and intentionally.
We're based on the Gold Coast, but we work with lifestyle brands across Australia and internationally. Most of our process happens online, making it easy to collaborate wherever you're based.
We don't start with design — we start with strategy. Every project begins with a deep understanding of your market, your audience and where your business is headed. The result is a brand that doesn't just look right, it connects with the right people and holds up as your business grows.
Signature Brand Identity is a complete brand transformation combining strategy and design. It includes brand strategy, logo suite, typography, colour palette, brand guidelines and content direction — all delivered in a polished brand deck and folder of ready-to-use files. It's built to give you everything you need to show up consistently and confidently from day one.
Most projects take 4–6 weeks from start to finish, depending on scope and feedback turnaround. You'll be kept across every stage with clear timelines and touchpoints so you always know where your brand is heading.
The Presence Partner is a monthly creative and strategic partnership for brands with a strong foundation in place. It includes content strategy, content creation and ongoing brand management — ensuring your presence stays consistent, intentional and built for long-term growth. Starting from $1,800 per month.
The Clarity Edit is a focused strategy session designed to give you clarity on your positioning, messaging and content direction. You'll finish with a clear understanding of how your brand should show up and a actionable plan to move it forward. Investment: $2,200.
The Clarity Edit — $2,200 Signature Brand Identity — $5,000 (clients who complete The Clarity Edit receive a $1,000 credit toward this offer) The Presence Partner — from $1,800/month
We build brands that feel intentional, effortless, and true to who you are. Every project begins with strategy, not aesthetics, so that your visuals, voice, and presence align seamlessly. We don’t follow trends or churn out logos; we uncover the calm, confident core of your business and bring it to life through timeless design and storytelling.
Our clients come to us when they’re ready to be taken seriously - when they’ve outgrown DIY and want a brand that reflects the quality of what they offer. We create brands that connect and build a strong community, transforming your business into one people don't just follow, but they belong to.
Yes. If you've outgrown your current brand or it no longer reflects where your business is headed, we can work with what exists and realign it — visually and strategically — to match where you're going today.
It starts with a conversation. We take the time to understand your business, what's working and what isn't. After an initial call, you'll receive a tailored proposal outlining the best path forward. Once accepted, we move into onboarding — gathering everything we need before diving into strategy and design. Every stage is structured, clear and collaborative.
You can, but you don’t have to. Some clients already have beautiful content, while others prefer us to handle it from start to finish. We can plan and create your content so everything, tone, lighting, textures, mood, aligns with your brand identity. The result is a social presence that looks effortless but feels distinctly premium.
We typically book projects 4–6 weeks in advance with limited availability each quarter. Our work is intentionally hands-on, so we only take on a small number of clients at a time to ensure every project feels considered and personal. If you have a specific launch or rebrand date in mind, it's worth reaching out early.