About Us Description for By the Bay Marketing

photo of by the bay marketing founder Eva on the beach with crossed arms

ABOUT BY THE BAY MARKETING: Digital Marketing that Builds Communities

By The Bay Marketing was founded by Eva, who holds a Masters in Media & Communications and brings over seven years of experience in digital marketing, social media strategy, and design. Her career has taken her across the globe, working with international companies in London, Los Angeles, and Singapore, where she honed her skills in building brands and creating meaningful online connections.

Through services including branding, social media management, SEO, and website design, Eva partners with businesses to craft marketing strategies that feel authentic and deliver results. Her approach combines storytelling with strategy, ensuring every brand she works with not only stands out, but builds genuine community around it.

At By The Bay Marketing, the mission is simple: to help businesses create a presence that is true to their values and memorable to their audience.

photo of by the bay marketing founder Eva sitting on rock with laptop on beach

"I love to get to know the business inside and out and come up with uniquely creative ways to tell its story in just one glance. Among countless businesses, yours stands out as one of a kind, and we reflect this through your branding, web design and social media presence.

Are you ready to take your business from understated to unforgettable?"

- Eva B.

Let's Do It ⚡️

Eva B.

Frequently Asked Questions

By The Bay Marketing is a boutique branding and digital marketing studio based in Torquay, Australia. We specialise in end-to-end branding, website design, and social media management — helping lifestyle and coastal businesses create timeless, authentic brands that connect with their audience.
We’re proudly based in Torquay on Victoria’s Surf Coast, but we work with clients across Australia and beyond. Most of our process happens online, making it easy to collaborate wherever you’re based.
We combine design expertise, strategy and a deep understanding of your own business to create branding, socials or a website that is designed to build a strong community. We create brands that people don't just follow - they belong to. We bring bespoke elements into your design or content to ensure it truly reflects you and your business, which helps to build a strong connection with your customers or clients.
Our complete branding package includes strategy, logo suite, colour palette, typography, and visual direction, all delivered in a polished brand deck and folder of ready-to-use files. Optional add-ons include social templates, business cards, or website integration. You can find our Branding page here.
Most branding projects take 3–5 weeks from start to finish, depending on scope and client feedback. We keep you involved throughout with clear timelines and touchpoints so you always know where your brand is heading.
Yes, we love working with businesses that have outgrown their current look. Whether it’s a gentle refinement or full rebrand, we’ll realign your visuals and messaging to match where your business is today.
We build brands that feel intentional, effortless, and true to who you are. Every project begins with strategy, not aesthetics, so that your visuals, voice, and presence align seamlessly. We don’t follow trends or churn out logos; we uncover the calm, confident core of your business and bring it to life through timeless design and storytelling.

Our clients come to us when they’re ready to be taken seriously - when they’ve outgrown DIY and want a brand that reflects the quality of what they offer. We create brands that connect and build a strong community, transforming your business into one people don't just follow, but they belong to.
We design and develop on platforms like Squarespace and Wix, chosen for their clean frameworks, mobile performance, and long-term ease of use. Every site is custom-built around your brand direction, not a template, ensuring it feels distinct and elevated while still being easy to manage in-house. You can find our website design page here.
Yes, every website includes foundational SEO setup and keyword optimisation. But more importantly, we design for clarity and conversion. A beautiful site means nothing if it doesn’t guide visitors where you need them to go. Our layouts, copy structure, and visuals all work together to capture attention and drive action.
Absolutely. Whether you’re selling products, services, or experiences, we can integrate online stores, booking systems, or payment gateways seamlessly into your site. The goal is simplicity - your customer journey should feel natural, intuitive, and on-brand from the first click.
We create, schedule, and manage your social content so it feels cohesive, strategic, and unmistakably you. Our approach blends storytelling, design, and marketing psychology, turning your social presence into an extension of your brand, not just a feed. Each post is crafted with purpose, rooted in brand strategy, and designed to connect with the right people and build your community. You can find our Social Media services page here.
You can, but you don’t have to. Some clients already have beautiful content, while others prefer us to handle it from start to finish. We can plan and create your content so everything, tone, lighting, textures, mood, aligns with your brand identity. The result is a social presence that looks effortless but feels distinctly premium.
It starts with a conversation, not a form. We take time to understand your business, what’s working, and what’s not. After our discovery call, you’ll receive a tailored proposal outlining the best path forward for your goals. Once accepted, we move into onboarding, where we gather all the right information before diving into strategy and design. Every stage is structured, calm, and transparent so you always know where we’re at.
Branding projects start from $3,000 AUD, including strategy, design, and full brand delivery.

Website design starts from $2,500 AUD, including SEO and launch support.

Social media management begins at $1,985 AUD/month, with strategy, content creation, and reporting. Also includes 2 hours of filming per month with a professional videographer.

We also take on select one-off design projects (such as brand decks or print collateral) for existing clients.
We typically book projects 4–6 weeks in advance, with limited availability each quarter. Our work is intentionally hands-on, so we only take on a few clients at a time to ensure the experience feels considered and personal. If you have a specific launch or rebrand date in mind, it’s best to reach out early.