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BRANDING
EVERETT COACHING BRAND IDENTITY
OVERVIEW
Everett Coaching is a business coaching practice based in Torquay, Victoria. Unlike traditional business coaches who focus solely on strategy and performance, Everett takes a more holistic approach, recognising that personal clarity and mindset play a significant role in business success.
The brand needed to reflect this philosophy. It had to feel calm, grounded and trustworthy while still maintaining professionalism and credibility within the business coaching space.
THE CHALLENGE
Many coaching brands lean heavily into bold, high-energy visuals that emphasise productivity and performance. Everett’s approach is different. His work centres around clarity, balance and thoughtful growth.
The visual identity therefore needed to communicate:
• Calm authority
• Trust and professionalism
• A holistic perspective on business and personal development
• Simplicity and clarity rather than noise
The challenge was creating a brand that felt refined and composed while still standing confidently within the business coaching market.
THE STRATEGY
The visual direction focused on restraint, clarity and quiet confidence.
A deep ocean blue palette was chosen to evoke trust, stability and depth. The circular mark symbolises balance and continuity, reflecting Everett’s belief that personal alignment and business success are intrinsically connected.
Typography was kept clean and structured to reinforce professionalism while allowing the brand to feel approachable and grounded.
The result is a brand identity that feels effortless, calm and considered, mirroring Everett’s coaching style.
APPROACHABLE ENCOURAGING EMPOWERING WELCOMING CONNECTED GROUNDED
THE OUTCOME:
The final identity positions Everett Coaching as a composed and credible presence within the coaching industry.
The brand now communicates:
• Trust and professionalism
• A calm, holistic coaching philosophy
• Clarity and focus rather than intensity
• A premium, refined visual presence
The identity translates seamlessly across business cards, digital platforms and website design, creating a cohesive and recognisable brand presence.
TESTIMONIAL:
"It was an absolute pleasure working with Eva from By The Bay Marketing. She was able to take my concepts and create a brand that really resonated with my target market and my business. Highly recommend."
- Rich Everett, Founder of Everett Coaching
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