BRANDING
WELCOME TO YOUR
BRAND IDENTITY SUITE
Where we make your business unforgettable, your story irresistible, and your audience feel like they truly belong.
OUR BRANDING PROCESS
We’ll begin with a conversation to deeply understand your business - from your goals and values to the story you want to tell. You’ll then receive a tailored brand questionnaire, followed by a collaborative Pinterest moodboard where we can explore ideas together. This shared creative space ensures we’re perfectly aligned, paving the way to craft a brand that feels unmistakably you and everything you’ve dreamed of.
We'll create your main logo, secondary logo, favicon, colour palette, and typography - with two rounds of refinements to ensure it’s a brand identity you truly love. Once approved, we'll craft a comprehensive brand guidelines deck that brings it all together. This will include your visual elements, image direction, usage guidance, and tone of voice recommendations; giving you a clear roadmap to keep your brand consistent, memorable, and uniquely yours. For seamless end-to-end branding, we offer an optional add-on of website design, social media graphics, highlights, YouTube or LinkedIn headers etc.
Once everything has been designed and signed-off, we will send a WeTransfer link with all your files, designs and brand guidelines which will be yours to keep and use.
WHY GOOD BRANDING MATTERS
Cohesive branding is key to long-term growth.
It builds trust, strengthens recognition, and increases perceived value - creating a foundation that scales with your business.
A strong brand becomes your silent salesperson, attracting aligned clients and allowing you to confidently charge premium pricing.
WEBSITE DESIGN
Your website is your brands home. You've put effort into your branding and now it's looking amazing - you just need to showcase it.
It takes someone three seconds to decide if they're going to enquire or purchase from you, so a good website which grabs their attention and keeps them clicking is imperative.
As an additional (and highly recommended) add-on, we take your branding and seamlessly integrate it into a show-stopping website which is designed for optimal user experience - keeping them on your page for longer.
WHY WORK WITH US?
At By The Bay Marketing, design isn’t just about aesthetics - it’s about connection. I believe a strong brand has the power to build communities, spark trust, and make people feel something deeper than just a transaction. That’s why every project I take on is crafted with thought, care, and intention.
You’ll never feel like just another client. I work with a select number of brands at a time, ensuring every detail - from your brand identity to your content- is given the attention it deserves.
By The Bay Marketing is shaped by a lifestyle of connection to nature, balance, and beauty. This comes through in my work: branding and content that feels calm, refined, and timeless, while still grounded in strategy.
From branding foundations to websites, social media strategies, and design assets, I offer a holistic approach. This means your business presents as cohesive, consistent, and elevated at every touchpoint.
I care about your business as much as you do. My role is to understand your vision, take the creative pressure off your shoulders, and help you show up in a way that reflects the quality of what you do.
When you work with me, you’re not just getting a logo, a website, or a social feed. You’re building the foundation of a community - a place where your audience feels seen, understood, and inspired to join your journey.