BRANDING
WELCOME TO THE
SIGNATURE BRAND IDENTITY SUITE
Where your positioning becomes clear, your presence becomes cohesive, and your audience knows exactly why to choose you.
OUR SIGNATURE BRAND IDENTITY SERVICE INCLUDES:
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In-depth discovery session
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Competitor and market research
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Target audience clarity
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Brand positioning strategy
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Brand strategy
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Brand story
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Values, personality & tone of voice
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Concept ideation & mood board
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Creative brief
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Logo suite (primary, submark, icon)
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Typography system
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Colour palette
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Supporting brand assets
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How to use and apply your brand across platforms
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Imagery direction
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Typography hierarchy
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Campaign and launch direction
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Visual cohesion guidelines
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Comprehensive brand guidelines PDF
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Launch support to ensure confident rollout
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All brand assets in all formats organised and delivered
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Investment: $3,000
OUR PROCESS
01 - DISCOVERY & POSITIONING
We begin with clarity. You'll be sent a questionnaire which will help our in-depth branding conversation. You'll also be able to access our client portal which outlines the exact steps & timeline in your branding journey. From there competitor and market research will be conducted to consolidate your brand's positioning.
02 - BRAND STRATEGY & STORY
With research complete, we define the strategic core of your brand.
This includes:
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Your positioning statement
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Brand values
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Brand personality
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Tone of voice
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Key messaging pillars
This ensures that every creative decision is grounded in strategy and attracts your dream clients or customers.
03 - CREATIVE CONCEPT & DIRECTION
We then begin the creative exploration. Here you'll be sent a mood board with visual references, and creative brief to ensure we are aligned on direction. This is where your brand starts to take shape.
04 - VISUAL IDENTITY DEVELOPMENT
From the approved concept, your brand comes to life. Your complete brand gets built out: your logo, typography, colour palette and visual identity suite. Each element is specifically designed to attract your dream client and work across all digital touch points.
05 - CREATIVE APPLICATION & DIRECTION
A strong brand is only powerful when applied consistently.
You’ll receive direction on:
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Imagery style
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Typography hierarchy
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Brand asset placement
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Campaign direction
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Social and digital cohesion
You’ll understand how to use your brand — not just own it.
06 - GUIDELINES & LAUNCH
Everything is compiled into a clear and comprehensive brand guidelines document for you to keep. This document tells you exactly how to apply your new branding and becomes your reference point for future designers, printers, developers, social media managers and for future campaigns. Launch support is provided so your rollout feels confident and cohesive.
To wrap up, all files and documents are neatly organised and sent to you in all formats you may need.
WHY STRATEGIC BRANDING MATTERS
Cohesive branding supports long-term growth by creating clarity, consistency, and trust. It strengthens recognition, increases perceived value, and builds a foundation that evolves with your business.
When positioning is clear, your brand begins to work for you by attracting aligned clients, supporting confident pricing, and communicating your value without constant selling.
WEBSITE DESIGN
Your website is your brands home. You've put effort into your branding and now it's looking amazing - you just need to showcase it.
It takes someone three seconds to decide if they're going to enquire or purchase from you, so a good website which grabs their attention and keeps them clicking is imperative.
As an additional (and highly recommended) add-on, we take your branding and seamlessly integrate it into a show-stopping website which is designed for optimal user experience - keeping them on your page for longer.
Available to branding clients as an add-on, or by special request only.
"We’ve really appreciated the support from Eva at By the Bay Marketing as we launched our business. She’s been easy to work with, thoughtful in her advice, and genuinely understands our ethos. Highly recommend."
- Hanna, Loom Optical
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"It was an absolute pleasure working with Eva from By The Bay Marketing. She was able to take my concepts and create a brand that really resonated with my target market and my business. Highly recommend."
- Rich, Everett Coaching
"Eva brought to life my business idea in the exact way I wanted, she heard my vision created the perfect logo and branding. Definitely recommend By the Bay Marketing"
- Codie, The Zen Den
WHY WORK WITH US?
At By The Bay Marketing, design isn’t just about aesthetics - it’s about connection. I believe a strong brand has the power to build communities, spark trust, and make people feel something deeper than just a transaction. That’s why every project I take on is crafted with thought, care, and intention.
You’ll never feel like just another client. I work with a select number of brands at a time, ensuring every detail - from your brand identity to your content- is given the attention it deserves.
By The Bay Marketing is shaped by a lifestyle of connection to nature, balance, and beauty. This comes through in my work: branding and content that feels calm, refined, and timeless, while still grounded in strategy.
From branding foundations to websites, social media strategies, and design assets, I offer a holistic approach. This means your business presents as cohesive, consistent, and elevated at every touchpoint.
I care about your business as much as you do. My role is to understand your vision, take the creative pressure off your shoulders, and help you show up in a way that reflects the quality of what you do.
When you work with me, you’re not just getting a logo, a website, or a social feed. You’re building the foundation of a community - a place where your audience feels seen, understood, and inspired to join your journey.