SERVICES
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At By The Bay Marketing, we don’t just design brands – we craft experiences people want to be part of. We partner with purposeful, lifestyle businesses who know that cohesive branding, thoughtful creative direction, and consistent storytelling are the keys to long-term growth.
Every colour, word, post, and visual detail is chosen to spark connection, build loyalty, and turn customers into a community. From brand strategy and visual identity to social media strategy and creative direction, we build brands that live far beyond a logo. We build brands people recognise, engage with, and feel they truly belong to.
This is a complete brand transformation grounded in research, strategy and considered design. We don’t start with a logo. We start with clarity. The result? A brand that truly resonates with your dream clients or customers.
WHAT WE OFFER:
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Brand clarity meeting
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Research: competitor, position in market, areas of opportunity, target audience clarity
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Brand strategy
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Brand story (brand values, personality and tone of voice)
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Ideation moodboard & creative brief
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Creative suite: logo, submark logo, iconography, colour palette, typography, brand assets
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Creative direction: How to use & place brand assets, imagery direction, typography hierarchy, campaign direction
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Comprehensive brand guidelines PDF
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Launch support
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Optional add-on: Website design (up to 5 pages).
You're showing up on socials but you don't get the results you want. It's not the algorithm. It's the lack of strategy. A clear social strategy helps your business to connect, attract and convert.
WHAT WE OFFER:
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Clarity session to uncover goals and pain points
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Competitor and industry research
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Platform analysis
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Content pillars
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Caption and tone guidance
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Feed layout direction
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Story strategy
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Content ideas and post frameworks
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Clear execution roadmap
Add-ons:
Social media content templates
Content Creation session
If you already have an established brand that isn't quite hitting the mark - whether it's not attracting the right clients, converting or your business has simply grown, we're here to elevate and refine.
WHAT WE OFFER:
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Brand clarity session
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Brand audit and diagnosis
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Identification of gaps and misalignment
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Strategic creative direction recommendations
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Updated visual refinements where needed
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Photoshoot and campaign direction
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Social media visual alignment
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Template or asset updates (if required)
01. SIGNATURE BRAND IDENTITY
02. BRAND REFINEMENT
03. STRATEGIC SOCIAL MEDIA
STUDIO OFFERINGS
STUDIO OFFERINGS
01. SIGNATURE BRAND IDENTITY
This is a complete brand transformation grounded in research, strategy and considered design. We don’t start with a logo. We start with clarity. The result? A brand that truly resonates with your dream clients or customers.
WHAT WE OFFER:
-
Brand clarity meeting
-
In-depth market research
-
Brand strategy
-
Brand story
-
Ideation moodboard & creative brief
-
Creative suite: logo, submark logo, iconography, colour palette, typography, brand assets
-
Creative direction: How to use & place brand assets, imagery direction, typography hierarchy, campaign direction
-
Comprehensive brand guidelines PDF
-
Launch support
-
Optional add-on: Website design (up to 5 pages).
Investment: $3,000
02. BRAND REFINEMENT
If you already have an established brand that isn't quite hitting the mark - whether it's not attracting the right clients, converting or your business has simply grown, we're here to elevate and refine.
WHAT WE OFFER:
-
Brand clarity session
-
Brand audit and diagnosis
-
Identification of gaps and misalignment
-
Strategic creative direction recommendations
-
Updated visual refinements where needed
-
Photoshoot and campaign direction
-
Social media visual alignment
-
Template or asset updates (if required)
Investment: $1,750
03. STRATEGIC SOCIAL MEDIA
You're showing up on socials but you don't get the results you want. It's not the algorithm. It's the lack of strategy. A clear social strategy helps your business to connect, attract and convert.
WHAT WE OFFER:
-
Clarity session to uncover goals and pain points
-
Competitor and industry research
-
Social media strategy
-
Platform analysis
-
Content pillars
-
Caption and tone guidance
-
Feed layout direction
-
Story strategy
-
Content ideas and post frameworks
-
Clear execution roadmap
-
3 hour content creation session
Investment: $2,200
ADD-ONS FOR EXISTING CLIENTS OR BY INVITATION ONLY
A considered website design that brings your brand to life online: translating your visual identity and creative direction into a calm, cohesive digital presence.
Includes:
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Custom website design
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Brand-aligned layouts and styling
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Visual hierarchy and structure
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Mobile-responsive design
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Content placement guidance
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A monthly creative partnership designed to support your brand as it grows, while maintaining consistency across every touchpoint.
Includes:
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Ongoing design support aligned with your brand direction
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Social media graphics and templates
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Campaign and promotional visuals
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Pitch decks, presentations and branded documents
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Creative input and visual guidance
Available on a monthly retainer basis.
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WHY WORK WITH US?
At By The Bay Marketing, design isn’t just about aesthetics - it’s about connection. I believe a strong brand has the power to build communities, spark trust, and make people feel something deeper than just a transaction. That’s why every project I take on is crafted with thought, care, and intention.
You’ll never feel like just another client. I work with a select number of brands at a time, ensuring every detail - from your brand identity to your content- is given the attention it deserves.
By The Bay Marketing is shaped by a lifestyle of connection to nature, balance, and beauty. This comes through in my work: branding and content that feels calm, refined, and timeless, while still grounded in strategy.
From branding foundations to websites, social media strategies, and design assets, I offer a holistic approach. This means your business presents as cohesive, consistent, and elevated at every touchpoint.
I care about your business as much as you do. My role is to understand your vision, take the creative pressure off your shoulders, and help you show up in a way that reflects the quality of what you do.
When you work with me, you’re not just getting a logo, a website, or a social feed. You’re building the foundation of a community - a place where your audience feels seen, understood, and inspired to join your journey.
"We’ve really appreciated the support from Eva at By the Bay Marketing as we launched our business. She’s been easy to work with, thoughtful in her advice, and genuinely understands our ethos. Highly recommend."
- Hanna, Loom Optical
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"It was an absolute pleasure working with Eva from By The Bay Marketing. She was able to take my concepts and create a brand that really resonated with my target market and my business. Highly recommend."
- Rich, Everett Coaching
"Eva brought to life my business idea in the exact way I wanted, she heard my vision created the perfect logo and branding. Definitely recommend By the Bay Marketing"
- Codie, The Zen Den