03.
SOCIAL MEDIA
Social media is often the first place people discover your brand, and consistency is key.
We design and manage your platforms so that every post, story, and interaction reflects your branding and feels aligned with your bigger vision. But it’s not just about looking good online. Our approach is about building genuine communities around your brand - spaces where your audience feels connected, engaged, and part of something they belong to.
Each month begins with a clear strategy tailored to your brand and goals. We plan content around key themes, campaigns, and seasonal opportunities so your social media stays consistent, purposeful, and aligned with your bigger vision.
From captions to visuals, we create content that not only looks polished but also reflects your branding across every platform. Each post is designed to spark conversation, showcase your services, and build a recognisable presence your audience trusts.
We handle scheduling so your brand shows up consistently, even when you’re busy. With a balanced mix of posts, stories, and reels, your platforms stay active and relevant — helping you grow visibility and remain top of mind.
Your community is everything, and we honour that through our strategic and thoughtful community management. At By the Bay, we pride ourselves on growing and nurturing strong community bases, so you can rest assured that no comment is ignored, or message left un-opened.
At the end of each month, you’ll receive clear insights into performance. We track what’s working, refine what’s not, and adjust the strategy so your social media keeps growing stronger, month after month.
02.
WEBSITE DESIGN
Once your branding is perfected and attracting attention, the next step is a website that truly reflects it. A well-designed website is more than just an online presence - it’s your brand’s home.
We create websites that capture your identity and make it easy for your audience to connect with you.
From layout and visuals to user-friendly navigation, every detail is designed to align with your branding and keep visitors engaged.
Every great website starts with a clear vision. In this stage, we dive deep into your brand story, goals, and audience. You’ll complete a tailored brand questionnaire, and together we’ll curate a collaborative Pinterest moodboard to spark ideas and define your website’s look and feel. This ensures your site is not only beautiful, but also aligned with your branding and designed to connect with your ideal clients.
With your vision mapped out, we bring it to life through thoughtful design and seamless functionality. From layout and typography to colours and imagery, every element is chosen to reflect your branding. Our focus is on creating a user-friendly, professional website that looks stunning and keeps your audience engaged from the first click.
Once your website is complete, we’ll guide you through a smooth handover. You’ll receive a personalised walkthrough so you know how to update and manage your site with ease. We’ll also provide your final brand and website guidelines, ensuring you feel confident maintaining a consistent, polished online presence long after launch.
01.
BRANDING
They say that branding is the most important investment you can make for your business.
And they're right.
Branding is the reason people pay thousands for a YSL bag. or recognise Nike instantly from its simple tick. It's the reason people pay attention to your business.
We’ll begin with a conversation to deeply understand your business - from your goals and values to the story you want to tell. You’ll then receive a tailored brand questionnaire, followed by a collaborative Pinterest moodboard where we can explore ideas together. This shared creative space ensures we’re perfectly aligned, paving the way to craft a brand that feels unmistakably you and everything you’ve dreamed of.
We'll create your main logo, secondary logo, favicon, colour palette, and typography - with two rounds of refinements to ensure it’s a brand identity you truly love. Once approved, we'll craft a comprehensive brand guidelines deck that brings it all together. This will include your visual elements, image direction, usage guidance, and tone of voice recommendations; giving you a clear roadmap to keep your brand consistent, memorable, and uniquely yours. For seamless end-to-end branding, we offer an optional add-on of social media graphics, highlights, YouTube or LinkedIn headers etc.
Once everything has been designed and signed-off, we will send a WeTransfer link with all your files, designs and brand guidelines which will be yours to keep and use.
SERVICES
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At By The Bay Marketing, we don’t just design brands - we shape experiences people want to be part of. We work with businesses such as coastal lifestyle brands, boutique hotels and cafés, and wellness & interior design studios to create identities that feel like home for your audience.
Every colour, word, and detail is chosen to spark connection, build loyalty, and turn customers into a community. From brand strategy and visual identity to ongoing storytelling, we craft brands that live far beyond a logo; brands people recognise, return to, and truly belong to.
WHY WORK WITH US?
At By The Bay Marketing, design isn’t just about aesthetics - it’s about connection. I believe a strong brand has the power to build communities, spark trust, and make people feel something deeper than just a transaction. That’s why every project I take on is crafted with thought, care, and intention.
You’ll never feel like just another client. I work with a select number of brands at a time, ensuring every detail - from your brand identity to your content- is given the attention it deserves.
By The Bay Marketing is shaped by a lifestyle of connection to nature, balance, and beauty. This comes through in my work: branding and content that feels calm, refined, and timeless, while still grounded in strategy.
From branding foundations to websites, social media strategies, and design assets, I offer a holistic approach. This means your business presents as cohesive, consistent, and elevated at every touchpoint.
I care about your business as much as you do. My role is to understand your vision, take the creative pressure off your shoulders, and help you show up in a way that reflects the quality of what you do.
When you work with me, you’re not just getting a logo, a website, or a social feed. You’re building the foundation of a community - a place where your audience feels seen, understood, and inspired to join your journey.