Why your brand is more than just a logo: Building communities through branding & design

Did you know that someone takes about 3 seconds to determine whether they'll purchase or contact you based on how your business presents itself? You only have 3 seconds not only to capture someone's attention, but retain it and build immediate trust. That's why DIY or poor branding could be costing your business money, and be preventing you from building a strong, loyal community.

We are currently living through a "loneliness epidemic" - so connected yet so disconnected. People are craving the feeling of belonging. This presents an opportunity to leverage your business through building meaningful communities and connections. We help your business do this by creating:

• Shared visual language - your brands design system becomes the playbook for belonging.

• Visible values - design that translate brand values into brand visuals.

• Consistency - consistency builds trust, and trust builds communities

• Inclusive touch points - good design creates an inviting experience

• Storytelling through design - communities grow around stories & design elements help tell those stories in ways that words can't.

• Facilitating engagement - A well designed brand makes it easier and more attractive for people to participate, e.g. sharing content, wearing merch or engaging with events or social posts.

In short, design isn't just about looking good. It's about building a brand that people don't just follow - they join.

If you're ready to transform your brand and build up a strong, loyal and connected community, feel free to send me an email at hello@bythebaydigital.com. I promise you that it is the most important and transformative investment for your business.