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It can be hard to know when it's time to rebrand your lifestyle business, especially if you've paid for a brand identity in the past. But there's not one successful brand out there who hasn't rebranded in some way. I've changed my own brand fonts about ten times. There's a reason for this. You don't truly understand the nuances of your business until you're in it. And once you're in it, you're just getting better and better, increasing your knowledge and understanding your n

Surfing and business have more in common than you might think. I bought a new surfboard this weekend and it reminded me of something I often see when working on brands and business strategy: success is rarely about doing everything perfectly — it's about positioning, patience and knowing when to move. Here are five lessons surfing has taught me about business. 1 . If you’re flustered, you’ll f***k it. If you’re stressed, anxious & overthinking out in the water, your surfing

Wow - it has been a minute . And I apologise for the lack of blog posts. It's easy for these to sit on the back burner or get pushed down the to-do list when you don't just get AI to automate them! Today I wanted to talk about why you may be posting constantly, updating your website, putting out flyers and networking - all the good stuff - and not achieving any tangible results. We've all been there, spending hours on an Instagram post just for it to get 5 likes and 1 unfollo

Did you know that someone takes about 3 seconds to determine whether they'll purchase or contact you based on how your business presents...

Welcome to the Design Diaries - digital marketing advice for premium brands. Everyone knows that writing a blog is great for your...