SOCIAL MEDIA
The social media landscape can feel overwhelming, and the advice is all the same: "post more", "show up online". And now, with the rise of AI generated content, everyone's flooding the feed with generic posts and even more generic captions.
I use this to your advantage.
I build a strategy & create content that is aligned with your brand, consistent across every touchpoint, and built to spark real connection with the people you want to reach. Because when your presence is genuine and cohesive, it builds trust.
And trust is what leads to sales.
ALIGNED, AUTHENTIC SOCIAL MEDIA
Each month begins with a clear strategy tailored to your brand and goals. We plan content around key themes, campaigns, and seasonal opportunities so your social media stays consistent, purposeful, and aligned with your bigger vision.
From captions to visuals, we create content that not only looks polished but also reflects your branding across every platform. Each post is designed to spark conversation, showcase your services, and build a recognisable presence your audience trusts.
We handle scheduling so your brand shows up consistently, even when you’re busy. With a balanced mix of posts, stories, and reels, your platforms stay active and relevant — helping you grow visibility and remain top of mind.
Your community is everything, and we honour that through our strategic and thoughtful community management. At By the Bay, we pride ourselves on growing and nurturing strong community bases, so you can rest assured that no comment is ignored, or message left un-opened.
At the end of each month, you’ll receive clear insights into performance. We track what’s working, refine what’s not, and adjust the strategy so your social media keeps growing stronger, month after month.
OUR PROCESS
Social media is often the first place people discover your brand, and consistency is key.
We design and manage your platforms so that every post, story, and interaction reflects your branding and feels aligned with your bigger vision. But it’s not just about looking good online. Our approach is about building genuine communities around your brand - spaces where your audience feels connected, engaged, and part of something they belong to.
WHY WORK WITH US?
At By The Bay Marketing, design isn’t just about aesthetics - it’s about connection. I believe a strong brand has the power to build communities, spark trust, and make people feel something deeper than just a transaction. That’s why every project I take on is crafted with thought, care, and intention.
You’ll never feel like just another client. I work with a select number of brands at a time, ensuring every detail - from your brand identity to your content- is given the attention it deserves.
By The Bay Marketing is shaped by a lifestyle of connection to nature, balance, and beauty. This comes through in my work: branding and content that feels calm, refined, and timeless, while still grounded in strategy.
From branding foundations to websites, social media strategies, and design assets, I offer a holistic approach. This means your business presents as cohesive, consistent, and elevated at every touchpoint.
I care about your business as much as you do. My role is to understand your vision, take the creative pressure off your shoulders, and help you show up in a way that reflects the quality of what you do.
When you work with me, you’re not just getting a logo, a website, or a social feed. You’re building the foundation of a community - a place where your audience feels seen, understood, and inspired to join your journey.